Solutions · Commercial Excellence
Give your field force back its most valuable asset, time to sell
pharcel automates the targeting, territory design, incentive planning, and call planning that consume your commercial team's week, so reps spend their time with physicians, not spreadsheets.
The challenge
Commercial teams are drowning in the work around the work
60%
of field time lost to admin
Reps spend the majority of their week on targeting spreadsheets, call planning, and CRM data entry instead of engaging physicians.
Weeks
to realign a single territory
Territory and quota changes move through spreadsheets and consultants, so plans are stale before they reach the field.
Fragmented
view of every HCP
Prescribing signals, publications, trials, and engagement history live in separate systems no rep can see in one place.
What pharcel does
One platform for the entire commercial operating rhythm
HCP Targeting & Segmentation
Rank every physician in your market by real potential, combining prescribing signals, clinical activity, and influence, so reps always call on the right HCP next.
Territory Design
Generate balanced, high-equity territories in minutes and rebalance on demand as your force and market change. No more spreadsheet alignment marathons.
Incentive Compensation
Model and stress-test payout curves against real attainment before launch, so plans reward performance and land inside budget.
Call Planning
Every rep gets a prioritized, always-current call list driven by potential, engagement history, and frequency targets, synced straight to CRM.
Field Analytics
Live coverage, reach, and frequency dashboards replace the monthly deck. Managers see where the force is under- or over-invested in real time.
Next-Best-Action
AI surfaces the highest-impact move for each account, the message, the channel, the timing, grounded in your own commercial data.
The outcome
3x
more selling time returned to the field force
8 weeks
saved per territory planning cycle
23%
average lift in territory equity after first optimization
1 view
unifying every HCP signal for every rep
How it works
Live in weeks, not the next fiscal year
01
Connect your data
Link Veeva CRM, IQVIA, claims, and internal targeting files. pharcel unifies them into a single commercial graph, no data warehouse project required.
02
Deploy the agents
Targeting, territory, IC, and call-planning agents run against your live data, producing outputs your team can review and approve in the platform.
03
Push to the field
Approved territories, quotas, and call plans sync straight back to CRM. Reps see the change the same day, no reconciliation, no lag.
“Our reps used to lose a full day a week to targeting and admin. With pharcel, that day goes back to physicians, and our alignment cycles dropped from months to an afternoon.”
VP Commercial Operations · Global Specialty Pharma
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See pharcel run on your commercial data
Book a demo and we will run live targeting and territory optimization on your own market, indication, and field force.
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